What #Strategy must the brands now follow so that they are liked, followed and shared by fans?

New Facebook Algorithm Changes

1. Facebook will now prioritize link posts over photo updates that have URLs in the captions
2. Facebook will be devaluing click-bait headlines i.e. encouraging people to click will not be entertained by Fb.

So you as a Social Media Account Manager know what to do next with your posts UNTIL the next update comes from Facebook (they update there algorithms very quickly)